News

Latest Gems Vol II  ›

FURA Marketing Council

Our "Latest Gems" is now available with news and updates about what we have been working on, what's next for FURA Gems and what's trending in the colored gemstone world.

Just in Time for the Holiday Selling Season FMC Releases a Series of Animated Educational and Sales Training Videos  ›

FMC Gems

The Future of Sapphire A Panel Discussion with GIA & FURA Gems featuring Liz Chatelain, President FURA Marketing Council  ›

FMC Gems

The Future of Sapphire A Panel Discussion with GIA & FURA Gems featuring Dr. Tom Moses, GIA Laboratory and Research  ›

FMC Gems

The Future of Sapphire A Panel Discussion with GIA & FURA Gems featuring Dibya J. Baral, Managing Directory FURA Australia  ›

FMC Gems

The Future of Sapphire A Panel Discussion with GIA & FURA Gems featuring 3 Keynote Speakers  ›

FMC Gems

Online Email Newsletter Vol I - September 2021  ›

FURA Marketing Council

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Action Shifts To Mozambique For Rubies  ›

Richa Goyal Sikri

Richa Goyal Sikri, brings us the story of Mozambique rubies: its origins, key players, challenges, and future possibilities

Fura Gems is pleased to announce the inaugural tender of its AUSTRALIAN SAPPHIRES on November 15th to 19th, 2021 in Bangkok.  ›

Fura Gems is pleased to announce the inaugural tender of its AUSTRALIAN SAPPHIRES on November 15th to 19th, 2021 in Bangkok. All Sapphires in this auction have been mined by FURA GEMS, Australia.

FULL Panel Discussion Presentation - The Future of Sapphire - AGTA 2021  ›

The FULL Panel Discussion Presentation, The Future of Sapphire, as given by Tom Moses, GIA Executive Vice President and Chief Laboratory and Research Officer, Dibya J. Baral, the Managing Director FURA Australia, and Liz Chatelain, President, FURA Marketing Council.

GIA - Sapphires from Anakie, Australia: A closer look at blue, yellow, green and bicolor sapphires  ›

GIA

Australia has a long and rich sapphire mining history, yet the blue gems from Down Under have rarely been fully appreciated. While they were most desired in the early 1900s, their position has faded to the background. That doesn’t mean that mining stopped; both large and small operations kept operating in the last decades.

The FURA Marketing Council Will Debut in Las Vegas  ›

National Jeweler

The FURA Marketing Council will officially make its debut at the AGTA and JCK shows in Las Vegas, offering B2B and B2C co-op advertising funds and materials, sales training, gem education, and product promotion initiatives to boost gem awareness and purchases.

The Future of Sapphire Panel Discussion with GIA and FMC  ›

FURA Marketing Council

FURA Marketing Council will be hosting a panel discussion at the AGTA GemFair on Wednesday, 25 August 2021 at 10am in the Brahms room. Panelists will include Dibya J. Baral the Managing Director FURA Australia, Tom Moses of GIA, and FURA Marketing Council President Liz Chatelain.

FURA Marketing Council debuts at AGTA GemFair and JCK Las Vegas Show  ›

The AGTA and JCK shows, in booths AGTA #428 and JCK #15039, will be the first time the fine jewelry trade can meet with the FURA Marketing Council (FMC) team in person, learn about the Council and see a selection of rough and polished Parti Sapphire along with the 6 other colors of sapphires FURA mines in Australia.

FURA Gems promises outstanding transparency and stable supply  ›

Zee News

FURA Gems, a startup precious colour gemstone mining company launched in 2017, is already staking claim to astounding and unprecedented milestones. Zee News interviews Founder & CEO Dev Shetty.

Le Vian Introduces Newest Gem on Earth as Demand for Colored Gemstone Jewelry Grows  ›

Pamela Danziger, Forbes

New gem introduced as a new study from MVI Marketing and the gemstone company FURA predicts that precious colored gemstone jewelry is on the cusp of a great awakening.

Webinar: How to Boost Sales of Colored Gemstones  ›

Jewellery Outlook

FMC President Liz Chatelain and gemstone jewelry designer Erica Courtney discuss how jewelers can take advantage of growing demand for emerald, ruby and sapphire with Jewellery Outlook editor David Brough.

In Search of Precious Stones: Emeralds of Colombia  ›

CNA Documentary

A visit to FURA’s Coscuez Emerald Mine in Colombia is featured in episode 1 of the In Search of Precious Stones documentary at 18:23.

How the Colored Gemstone Market is Faring in 2021  ›

National Jeweler

National Jeweler chats with three experts about the colored gemstone market, trends, rising prices, and the outlook for the rest of the year.

FURA Gems Plans to Hold Auctions in India  ›

Solitaire International

In an interview with Solitaire International, Dev Shetty, President and CEO of FURA Gems, lays out his vision for not only the company, but the entire colored gemstone industry.

Miner-Led Group to Drive Forward Global Colored Gemstone Marketing Campaign  ›

Jewellery Outlook

FURA Marketing Council, led by miner FURA Gems, is launching a global colored gemstone B2B and B2C marketing campaign to help every level of the supply chain, including retailers.

Webinar: Colored Gemstones: A Rainbow of Possibilities  ›

AJS Connect Webinar

Find out how colored gemstones are capturing more consumer and trade attention. Liz Chatelain discusses a recent in-depth research on the colored gemstone market and how you can benefit.

FURA Gems to Transform the Precious Colored Gemstone Market  ›

Retail Jeweller India

FURA Marketing Council (FMC) will transform the precious colored gemstone market by connecting the supply chain from rough to retail.

Mining Company Forms Marketing Council for Colored Gemstones  ›

Jeweller

Fura Gems has launched the Fura Marketing Council (FMC), an initiative designed to promote coloured gemstones worldwide.

FURA Gems to Transform the Precious Colored Gemstone Market  ›

AP News

FURA Gems today announced the launch of the FURA Marketing Council (FMC), a groundbreaking effort to increase the size of the gemstone market.

Add Personality (and Profits) to Your Store with Colored Gemstones  ›

InStore

Here’s how to add another profit center to your business with a colored gemstone specialty and make more money.

Lively Colors, Reasonable Pricing Make Australian Sapphire the Gen Z Gem  ›

The Retail Jeweller World

There has been a demand rush for Australian sapphires for millennials and Gen Z customers in Australia and the United States, including for engagement rings.

FURA Launches Membership-Based Marketing Program  ›

National Jeweler

FURA Gems is launching a new program designed to help grow the colored stone market. The new FURA Marketing Council comes in response to a recent survey MVI Marketing did on behalf of the colored stone miner.

FURA Gems Announces Launch of FURA Marketing Council  ›

Jewellery Outlook

FURA Marketing Council (FMC) will transform the precious colored gemstone market by connecting the supply chain from rough to retail and harnessing the combined power of a major mining company with cutters, dealers, jewelry manufacturers and retailers to promote responsibly mined gems.

FURA Gems to Transform Precious Colored Gemstone Market  ›

InStore

FURA Gems, the only company in the world to mine all three precious colored gemstones, emerald, ruby, sapphire, announces the launch of the FURA Marketing Council, a groundbreaking coordinated effort to increase the size of the gemstone market.

Understanding Gemstone Colour: Candy to Crimson  ›

Jeweller

Jeweller explores the vivid spectrum of red, pink and purple gemstones, from chemical quirks and crystal lattice deviations to exotic origins and mystical tales.

See Magnificent Jewels—and a Balanchine Ballet—From Your Desk  ›

JCK

To promote the colored gemstones in its April auction, Christies live streamed a showing in conjunction with a performance of Balanchine’s classic Jewels ballet celebrating emeralds, rubies and diamonds.

Colors of Nature: Coloured Gems Take the Spotlight  ›

Prestige Online

An unexpected palette of rare gemstones celebrates the enchanting beauty of the natural world in Tiffany & Co.'s 2021 Blue Book Collection.

26 Photos of the Royals Glowing in Emeralds  ›

Town & Country

From Princess Diana's emerald choker to the Queen's Vladimir Tiara.

The Untold Story Behind Kate Middleton's Engagement Ring  ›

Town & Country

From Queen Victoria’s brooch to Diana’s engagement ring, sapphires mean more to the royal family than you would think.

FURA Auctions the Largest Quantity of Rough Emeralds in Many Years  ›

MENAFN

The event was held in Dubai from March 2-7 and Bogota from March 15-17, 2021.

Sustainability, a 2021 Perspective: Rebuilding Trust in the Decade of Action  ›

Responsible Jewellery Council

Eight trends shaping responsible business in the jewellery industry from the Responsible Jewelry Council

FURA Holds the First Global Auction of Colombian Rough Emerald: Part 1  ›

FURA

See the FURA auction viewing of rough emerald from the Coscuez mine in Dubai.

FURA Holds the First Global Auction of Colombian Rough Emerald: Part 2  ›

FURA

See the FURA auction of rough emerald from the Coscuez mine in Bogota.

Survey Says: Sapphire Is King for Both Trade and Consumers  ›

National Jeweler

Plus, current consumer interest in colored stones, how sales in the category have been, and more insights from a recent study by MVI Marketing.

Inaugural Tender for Coscuez Rough Emeralds Slated for March  ›

National Jeweler

Bonas Group will host viewings of FURA Gems’ material in Dubai, then Bogota, to allow access to buyers across the world amid travel restrictions.

FURA Negotiates 30-Year Extension to Colombian Emerald Mining License  ›

FURA

FURA announced that it has successfully negotiated with the Colombian National Mining Agency for a 30-year extension to the Coscuez Mine emerald mining license.

FURA to Acquire Australian Mining Company  ›

National Jeweler

FURA Gems is slated to buy Australian mining company Great Northern Mining. The deal includes 73 sapphire mining leases in Central Queensland, 850 kilometers northwest of Brisbane.

Colombian Emeralds and Mozambican Rubies from FURA Gems  ›

Gems & Gemology, Spring 2019, Vol. 55, No. 1

We had the opportunity to talk with Rupak Sen, vice president of sales and marketing for FURA Gems in Dubai. Founded in January 2017, FURA holds mining assets in Colombia (emerald) and Mozambique (ruby).

Auctions Show Prices for Emeralds and Rubies can Exceed White Diamond Prices  ›

Mining Journal

Equity-investment avenues for exposure to the $2-3 billion coloured gem market are limited. Price volatility and overall transparency levels remain problems.

Gübelin Gemstone Blockchain Goes Live  ›

Rapaport Diamond Report

Switzerland’s Gübelin Gem Lab has launched a blockchain for colored gemstones, which, it claims, will enable source verification throughout the entire supply chain. Gemstone miner Fura Gems tested it during the recent pilot phase. 

Update on Australian Sapphires  ›

Tom Moses GIA Laboratory and Research

The Future of Sapphire Panel Discussion with GIA and FMC - AGTA, Las Vegas, 2021