Just in Time for the Holiday Selling Season!
Refresh Your Colored Gemstone Education
5 Brief Animated Videos
“Honestly, I had forgotten about jardin and that is a much better way to explain emerald inclusions. I like that the videos are short and sweet with good info to share across the counter. Much more interesting than “emeralds are soft so you can’t wear them every day.”
Nicole Lasker, proprietor of Lasker Jewelers
“Great to see FURA helping to educate our industry—It’s always so important to bring the history and romance of our precious stones to consumers.”
Esther Fortunoff, owner of Fortunoff Fine Jewelry
“Every salesperson should watch all 5 FURA videos as I have. They can really expand your ideas about emeralds, rubies and sapphires and they have great easy to remember selling tips.”
Erica Courtney, Jewelry designer
1st Annual Parti Sapphire Gemstone Cutting Competition sponsored by FURA Marketing Council
What is the FURA Marketing Council?
We’re transforming the gemstone market by connecting the supply chain for emerald, ruby and sapphire from rough to retail and harnessing the combined power of a major mining company with cutters, dealers, jewelry manufacturers and retailers to promote responsibly mined gems.
How the FURA Marketing Council Can Grow Your Business ›
Learn more about emerald, ruby and sapphire.
Explore EducationAre you looking for beautiful gemstone jewelry?
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Get the Latest NewsWhat is FURA All About?
Taking Responsible Mining to a New Level
FURA is the only company mining emerald, ruby and sapphire and the premiere example of an employee-friendly, sustainability-driven, community-centered mining company.
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Employee Friendly
FURA provides a safe, rewarding and equitable workplace for all, hiring and training local workers to benefit the surrounding community.
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Environmental Stewardship
FURA protects and preserves the landscape around each mine to ensure that the next generation inherits an untainted environment.
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Community Centered
FURA supports education, employment and infrastructure in the communities surrounding the mine to encourage sustainable development.
